Your imagination is a powerful tool. It helps you anticipate what might happen and picture possibilities that don’t yet exist. It shapes what you think, how you feel, and what you do, often without even realizing it.

Yet when we talk about imagination, we tend to downplay it. We associate it with children or artists, rather than seeing it as a key starting point for creativity and innovation.

Researchers like Cassandra Vieten are changing that. Cassandra is a psychologist and Director of Research at the Center for Human Imagination at UC San Diego. She’s also the author of the new book, Imagine That: Transform How You Think, Feel, and Live with the Science of Imagination. Her research helps us understand how to recognize imagination at work, when it helps us and when it can work against us, and how we can harness it more effectively.

Resource Links

How Your Imagination Can Work for You or Against You

The Case for Taking Imagination Seriously

Interview with Mindwandering author Moshe Bar

The Team

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