We live in a world of markets. The ones we can easily see, like grocery stores or restaurants. And the ones that are less obvious, like college admission, waitlists, even your schedule.

Yet these less obvious markets play an important role in our lives. That’s why I wanted to speak with University of Pennsylvania economist, Judd Kessler, author of the book, Lucky by Design: The Hidden Economics You Need to Get What You Want. He not only helps us recognize these hidden markets, but he also arms us with the knowledge we need to succeed in them.

This is a book that will help you see the world with fresh eyes. You’ll not only understand how these less obvious markets work, but you’ll gain tips on more effectively designing your own.

Related Links

Is There a More Fair Way to Sell World Cup Tickets?

The Hidden Economy Deciding Who Gets into Your Favorite Concert, Restaurant, and Theme Park

‘AI Killed the Cover Letter.’ This Wharton Economist Says the Hiring Ritual’s Days Are Numbered

The Team

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