Invisible Influence

CM 309: Toby Stuart on How Status Works

Decisions tax our brains. Whether it’s deciding which shows to watch or which products to buy, the choices are endless and can feel exhausting. That’s where status comes in. Researchers have learned that status is a mental short-cut we turn to when we’re feeling stuck. It’s an invisible force that guides decision-making and drives our…

Read More

CM 044: Jonah Berger on Hidden Forces Shaping Our Behavior

More than 99 percent of our decisions are shaped by others. From the clothing we buy to the cars we drive to the political candidates we vote for, our choices are the results of the invisible influence of those around us. And once we recognize that, we start to see our behavior — and the…

Read More