Take Your Ideas from Good to Great

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Photo by Philo Nordlund

Photo by Philo Nordlund

You know the moment. It’s the one where you and your team are staring at the subset of ideas you selected from the big list you brainstormed earlier that day. This subset is the one you’re most excited about tackling for your next project.

So now’s the time to dive in, right? It’s the time to put together an action plan, assign roles, determine metrics, and get started, no?

Not so fast . . .

There’s one more step that will help you take your work to a whole other level. It’s a step design thinker and leader Mona Patel refers to in her book, Reframe, as “rapid refine,” and it’s an opportunity to help you push each other to take your creative ideas from good to great.

There are three key goals:

  1. Add something to an existing idea to help make it better.
  2. Remove something to simplify it.
  3. Pivot or change it altogether.

There are multiple ways to achieve these goals:

  • Assign each person a category – add, remove, or pivot – and ask each to provide one idea in that category.
  • Go through each category and ask each person to contribute to all three.
  • Ask people to blind-vote on features to add or remove or pivot.
  • Go around in a circle and add “yes and” features or elements of the experience to build on ideas.

It’s when we think we’re done that we can still push ourselves to make it better. That’s often the difference between good and great.

If you’re interested in learning more from Mona about how to think like a designer, click here. Her passion for design thinking and living is contagious!

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