Posts Tagged ‘storytelling’

CM 077: Emily Esfahani Smith on Creating a Meaningful Life

Research shows that happiness is elusive. So how can we achieve a deeper, longer lasting sense of joy? Emily Esfahani Smith, author of the book, The Power of Meaning: Crafting a Life that Matters, studies the powerful distinction between meaning and happiness and why it matters. An editor at the Hoover Institution, a policy think…

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CM 017: Jonah Berger on Why Things Catch On

Why do certain products, services, or stories go viral? How can we make our own work contagious? These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products,…

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