If Feedback is Plentiful, Why are Schools Starving?


Image courtesy of Pink/Blue

Companies are leaning in when it comes to feedback. They aren’t waiting for it. They’re compelling us to provide it.

Taking an Uber? Before you can schedule a driver, you have to rate your previous driver. Before a driver chooses to pick you up, she can check out how other drivers have rated you.

Choosing a restaurant? Want to know whether a certain hotel is right for you? A book? A product? You’ve got YelpTrip AdvisorAmazon, and Goodreads.

Need feedback to stay fit, find a parking space, keep the weight off? You’ve got FitbitParker, and Lose It!

In every instance, there’s an opportunity to give feedback, to get feedback, to search feedback, to track feedback over time, and to respond to feedback.

Feedback helps us learn, especially when it’s in real time. What’s interesting is that learning is typically associated with schools. And yet, that’s where the feedback seems to be the slowest.

Teachers get feedback when they’re on an evaluation cycle. Otherwise, they have to seek it out (check out Simple Feedback Tools for some ideas on how to do this).

Students get feedback when an assignment, test, quiz, or project is returned. They also get it when they answer a question in class. A lot of time can go by without feedback – without learning.

It doesn’t make sense. It seems like there should be just as much, if not more urgency, in students and teachers getting feedback than there is for companies to get it.

What do you think?