Creativity is Just the Beginning

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Image courtesty of Master Isolated Images at FreeDigitalPhotos.net

Image courtesty of Master Isolated Images at FreeDigitalPhotos.net

Creativity can be an exhilarating process. Write code, perform in a play, draft a chapter, develop an animation, shoot a film. All creative acts.

Most of what we create sucks in first draft form. That’s typical (Catmull, Creativity, Inc.).

Pixar films are not good at first, and our job is to make them so – to go, as I say, ‘from suck to not-suck.’

To improve what we’ve created, Catmull (Creativity, Inc.) asserts that

Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process – reworking, reworking and reworking again, until a flawed story finds it through line or a hollow character finds its soul.

This is the hard part. Getting the feedback. Working with it. Working with it again and again and again. It’s hard.

Finally, it’s about embracing failure (Andrew Stanton, Creativity, Inc.).

…people need to be wrong as fast as they can. In a battle, if you’re faced with two hills and you’re unsure which one to attack, he says, the right course of action is to hurry up and choose. If you find out it’s the wrong hill, turn around and attack the other one.

Creativity is more than producing something. It’s about making mistakes. Learning from them. Requesting tough feedback. Sticking with the reworking. Hanging in there when it gets difficult.

Accepting that creativity, like most things, is more about the hard work than it is about the highly romanticized act of creating something for the first time. That’s the easy part (even when it doesn’t seem like it).

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