3 Things We Can Learn from Seth Godin

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Joi Ito

Joi Ito

I recently had the chance to speak with Seth Godin. You can download and listen to our conversation here, and you can view the show notes here.

We talked about a lot of ideas, but three, in particular, stayed with me:

The power of projects: We are entitled to do work that matters. We should feel empowered to choose the most difficult projects and then aim to do our best. It’ll get hard. We’ll want to quit. We should expect that. There’s a reason there’s only one Eiffel Tower!

The importance of clear writing: If we write like we talk, we can be ourselves. Then, if our ideas don’t resonate, it’ll be about changing what we’re focusing on, rather than how we write.

The need for curiosity: We should amplify and reward it. It is the essence of problem solving.

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